This antique French trade card is a lithograph as evidenced by the dots, which are visible when examined closely with a loupe. It is advertising the store Au Coin Maugars, whose advertisement appears on the back, and is entitled Ayez Pitie d'Un Pauvre Aveugle. Translated, this means: Have pity on the poor blind man.
There are two figures dressed as Pierrot. One holds a hat and has a dog by his side while the other stands contemplative.
Condition: Please note the edge wear at the four corners as well as that along the edges. Additionally, there is a pencil mark on the right hand side near the upper corner. There are also lines on the front of the lithograph, which were accidents of the printing process and not later wear. Dimensions are 6 1/2" x 4 5/8".
A bit of history:
Au Coin Maugars was run by Goineau and Blanchon from 1881 to 1890 and by Goineau-Deroy from 1891-1902. In 1903, Léon Mignan took over the business. The store specialized in drapery, fabrics, haberdashery, lace, and silks.
Thank you to http://archives.orleans-metropole.fr/f/cpf/49/fiche/? for the fascinating history.
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