Wallaert Frères, French Thread Advertisement with Pin Cushion

This French advertisement for Wallaert Frères thread is circa late 1800s and bears an advertisement for its Louis d'Or line of threads, the company's name (WF), and a pincushion. There is a metal loop by which to hang or secure the piece. The circular portion measures 2", and the loop measures ¼".

*****Condition: Please note the advertisement has some loss to the metal, particular on the end of the thread graphic where one can see a black spot. There are also scratches and spots that are smaller but nonetheless there. Finally, the loop is bent, and there is tarnishing around the entire edge of the piece. Please examine the photos carefully and do let me know if you need more as I'll be happy to oblige.

Thank you to https://www.thiriez.org/filaturesOZ/wallaert.htm for the following, valuable information on Wallaert Frères:

Originally from the Kortrijk region of Belgium, the members of the Wallaert family (pronounced [walar]) were pioneers of the linen and cotton industry in Lille. François Wallaert, from a wealthy farming family in the Kortrijk region, arrived in Lille in 1747, became a grocer, and then married the daughter of a master spinner. He entered an apprenticeship in this guild. Of his three sons, the second, Jean-Baptiste (1772-1858), became a cotton spinner.

*In 1815, Auguste Wallaert-Mille (1798-1865), son of Jean-Baptiste, founded the first cotton spinning mill, Ets WALLAERT, in Lille.
Brands: Au Louis d'Or, A La Chapelle
*In 1832, the powerful WALLAERT spinning mill was already equipped with steam engines, while Ets THIRIEZ was not yet.
*In 1842, Auguste joined forces with his brother Achille Wallaert-Crépy (1801-1872) and founded a linen spinning mill.
*In 1844, a flax and tow mill was founded. In 1862, Auguste-César Wallaert-Descamps (1830-1899), son of Achille, joined forces with his father and uncle to found a linen weaving mill in Lille and a linen laundry in Santes.
*In 1884, the company name WALLAERT FRERES was established.
*In 1866, a large cotton mill with 30,000 spindles was founded on Rue de Fontenoy in Lille, in partnership with his brothers Émile and Édouard, and his first cousin Achille Wallaert. A small cotton mill was also founded in Santes.

Thus, the Wallaerts were at the head of a veritable "textile empire" at the end of the Second Empire. The beautiful mansion built by Achille Wallaert-Crépy can still be admired in Lille, at 83 Rue Royale.

*1867, Paris Exposition, Gold Medal
*In 1869, the elder branch (Wallaert-Mille), which acquired the cotton business, split from the younger branch (Wallaert-Crépy), which acquired the linen business. The linen business passed to the Le Blan family. 1878, Paris Exposition, gold medal recall
*1883, Amsterdam Exposition, gold medal
*1889, Paris Exposition, hors concours, member of the jury of class 30
*1900, Paris Exposition, 2 grand prizes
*1910, Ets WALLAERT, 2,700 workers, not including managers, employees, and representatives, had 3 cotton spinning mills (100,000 spindles), a twisting mill (75,000 spindles), and linen production
*1914, the Wallaert and Le Blan spinning mills were partially burned down
*1916, what remained of the factories was completely destroyed on the night of January 11th during the explosion of the Dix-huit ponts munitions depot
*1918, since the end of the war, with traditional outlets for thread and table linens in Argentina (sales house in Buenos Aires) and Indochina, the Wallaert firm experienced increasing difficulties.
*1950-1960, shift towards synthetic fibers.
*1966-1967, merger with the Fremaux group (table linens), all thread activities were transferred to Santes.
*1971, absorption of WALLAERT FRERES by D.M.C. (Dollfus Mieg & Cie), then managed by the Thiriez family.

WALLAERT then accounted for a quarter of the national market in industrial sewing threads and employed 1,178 people. It also established a plastic injection mold manufacturing unit in Belgium, which would supply the bobbin manufacturing workshop in Loos.

*1981, Transfer by D.M.C. of the Wallaert Frères spinning mill to Le Blan & Cie, which was liquidated in 1989.

Thank you for looking.